Helix

Helix is an innovative clothing brand offering high-quality, comfortable jeans, shirts, hoodies and more. Founded in 2021, Helix aims to make stylish, durable apparel accessible to all by avoiding inflated industry markups.

About Helix

Helix is an innovative clothing brand making premium jeans, apparel and accessories accessible to all. Since their launch in 2021, Helix has become known for their commitment to inclusive sizing, durable construction and comfortable stretch fabrics.

Helix was founded by a team seeking to revolutionize the denim and basics market. Tired of the extremes – either cheap, poorly made items or exorbitantly priced designer wear – they envisioned an apparel line combining quality, comfort and style at reasonable prices.

After extensive research and testing, Helix released their first product: Signature Skinny Jeans made with 4-way stretch denim. The flattering tapered fit and perfect amount of stretch was an instant hit. Customers loved that the jeans held their shape all day without sagging or bagging.

Since then, Helix has expanded into a full collection while staying true to their core values. They use premium materials and innovative techniques to craft jeans, tees, hoodies, jackets, accessories and more. The focus remains on versatility, inclusivity, durability and everyday wearability.

Helix pieces are meticulously designed to suit bodies of all shapes and sizes. Their inclusive sizing runs from XS to 4X in jeans, tops and bottoms. The performance stretch fabrics move with each unique figure for a custom second-skin feel.

By selling directly to consumers online, Helix is able to avoid unnecessary markups and keep prices reasonable. Their efficient production methods also minimize waste and environmental impact.

Helix has built a passionate community around their mission to make premium clothing effortlessly accessible. They continue to listen to customer feedback and enhance the brand experience. Helix is poised for further expansion while upholding their commitment to quality, comfort and style for all.

Helix Trendding Products

Silver Jeans Co. Men's Zac Relaxed Fit Straight Leg Jeans
  • FAN FAVORITE: Our Zac Relaxed Fit Straight Leg Jeans are casual yet refined. With a dark indigo wash and a wide range of sizes, these straight-leg jeans are versatile and easy to wear, making them a staple in any man’s denim collection.
  • RELAXED FIT: Designed with a 19″ leg opening, 10.75″ rise, and 30/32/34/36″ inseam, these men’s jeans sit just below the waist with a relaxed hip and thigh and classic, unembellished pockets for a clean, crisp look.
Flypaper Men’s Fashion Bootcut Blue Jeans Regular Fit Mens Work Pants
  • Authentic Flypaper Mens Jeans
  • Five Pocket Styling with Embroidered (Frayed / PU) Back Pockets; Quality YKK Zippers
  • Everyday Fashion, Ready to Work and Durable for Long Lasting Wear
  • Men’s Comfort Blue Jeans ; Signature Logo Label at Back Waist
  • Handcrafted classic men’s jeans with attention to details to meet and beyond design, fit, construction and quality standard.
Levi Strauss Signature Gold Men's Relaxed Fit Flex Jeans (Available in Big & Tall)
  • Same great jeans, brand new name! Signature by Levi Strauss & Co. is now Levi Strauss Signature Gold
  • Relaxed through seat and thigh
  • Straight leg opening
  • Flex internal waistband that provides extra stretch
Level 7 Men's Relaxed Bootcut & Relaxed Straight Leg Denim Distressed Jeans with Zipper Pocket
  • These relaxed bootcut fit men’s jeans feature 100% cotton premium denim fabric with the artisan crafted 3D whiskered and scratched vintage worn look.
  • Wash Name: 913 Rainman, Black Rainman, Grey Raincloud, Blue Rainman
  • Fabric Content: 100% Cotton
  • Available Sizes: 32-42W X 30L / 32-44W X 32L / 34-42W X 34L. Fit: Mack Bootcut – 5 pocket classic mid-rise jean, relaxed through the knee and thigh, finishing at a 19″ bootcut opening. Model Body: Height 6′, Weight 200lb, Waist 32″, Chest 40″
Ariat Men's M2 Relaxed Fit Boot Cut Jean
  • STACKABLE BOOT CUT: Go-anywhere, do-anything denim, these bootcut jeans are relaxed through the waist, hip and thigh for the most comfortable fit, all day long; Show off your boots with the stackable design, creating a perfect over-the-boot silhouette
  • PREMIUM FEATURES: These western jeans for men have no-rub comfort inseams that prevent abrasion against the skin; Other features include reinforced pockets with coin pocket feature, anchored belt loops, and heavy-duty zippers and hardware
DONGD Mens Cargo Shorts Cotton Relaxed Fit Camouflage Camo Cargo Short
  • Material: Cotton blend, comfortable and breathable.
  • Style: Cargo, loose fit with straight Leg, sits comfortably at waist.
  • Multiple pockets including side hand-pockets, plus rear and leg cargo pockets with snaps.
  • Loose camouflage cargo shorts and solid color cargo shorts.
  • Cold hand wash or machine wash separately.

Why Choose Helix

Inclusive Sizing

Finding clothes that fit well can be a constant struggle. But Helix makes sizing easy with their expanded size range from XS to 4XL. Their jeans, tops and bottoms are meticulously designed to suit bodies of all shapes. The stretch fabrics move with each unique figure for a flattering, custom fit.

Premium Materials

Helix uses only the best fabrics like lightweight sculpting denim and soft, substantial cotton. The natural fibers breathe and resist fading for enduring quality. The fabrics hold dyes vibrantly so the eye-catching colors remain rich. Helix clothes are made to last through countless wears.

Flattering Silhouettes

A good fit means nothing without a stylish cut. Helix designers carefully craft pieces with current yet classic silhouettes. The jeans accentuate legs with pocket placement and tapers. The versatile tops skim curves without clinging. Thoughtful tailoring makes every item ultra flattering.

Innovative Construction

From reinforced stitching to durable hardware, Helix clothes are designed for longevity. They utilize innovative techniques like 4-way stretch denim woven with a touch of spandex. This creates jeans that hold their shape while allowing comfortable movement. These clothes are made to live in.

Affordable Prices

Premium quality doesn’t have to break the bank. Helix is able to avoid unnecessary markups by selling directly to customers online. Their efficient production process also keeps costs down. The quality and comfort is much higher than the accessible pricing.

Responsible Brand

Helix aims to make clothes sustainable for people and the planet. They use responsible textile production methods and recycled materials when possible. The brand listens to customer feedback and continually improves. Choosing Helix means choosing an ethically minded label.

Customer Reviews

Jennifer Thompson

As someone who does most of my shopping online, I'm always thrilled when I find a brand that exceeds my expectations. That's exactly what happened when I took a chance on Helix jeans. The fabric is thick and has the perfect amount of stretch - these jeans fit like a glove! They don't get baggy and misshapen like other budget denim brands. I also love the subtle whiskering and distressed details that give them a vintage vibe. The high waist elongates my legs. I'm 5'4" so I appreciate any extra length I can get! Overall, these are hands down the most comfortable, durable and stylish jeans I've found for the price. I already bought two more pairs!

Andrew Miller

I'll be honest, I don't really care much about fashion or know that many clothing brands. But my sister raved about these Helix jeans so I gave them a try. I was blown away! Right away I noticed the quality and weight of the denim - you can just feel they're made to last. I also love the flex fabric that allows you to move freely. Too many jeans feel so stiff. The ones I got have an athletic tapered fit that looks good with sneakers or boots. Even the buttons feel sturdy and substantial. For guys like me who want jeans that can handle everyday life, Helix delivers. I'm definitely a customer for life.

Sarah Kim

As a major fashionista, I have plenty of designer denim in my closet. But recently I've been impressed by some of the new DTC brands like Helix that balance quality and affordability. The skinny jeans I purchased have become a wardrobe staple. They create a long, slim silhouette that looks chic with heels or flats. I love the range of trendy washes too. But it's not just about looks - the fabric has enough holding power that the jeans don't stretch out within a few wears like cheaper brands. Though I love my pricier denim, Helix is ideal for stocking up on casual pieces. For the quality, you can't beat the price!

James Lee

My wife surprised me with a pair of Helix jeans, and I was skeptical at first. But I was impressed with the comfort and flexibility right away. The athletic cut has more room in the thigh which works great for guys like me. And the jeans still look polished enough to wear to dinner or outings with the family. The denim has perfect stretch to keep up with my active lifestyle. During yardwork and playing with the kids, these jeans allow me to move freely without any restriction. But they have structure to prevent sagging, unlike sweats or activewear. For dads wanting jeans that can transition from work to weekend, Helix has you covered. Great quality without the outrageous cost!

Lauren Davis

As a fashion blogger, denim trends are my thing. I'm picky about fit, washes, distressing and more. But surprisingly, Helix has become one of my favorite jeans brands. Their tapered and skinny styles create a super flattering silhouette. They use modern detailing like frayed hems and knee whiskering without going overboard. I appreciate that Helix offers both trendy acid washes and versatile dark rinses too. But it's not just about looks. The fabric keeps its integrity even after multiple wears. And they stretch to hug your shape rather than sagging. For fashionistas wanting premium denim at non-designer prices, Helix is a hidden gem. The quality rivals brands double the cost!

Blogs & News

FAQs

Helix uses innovative stretch fabrics that shape to your body for unmatched comfort. Their jeans hold their structure and resist fading better than competitors. The flattering silhouettes and inclusive sizing also set Helix apart.

Most Helix items can be machine washed cold and tumble dried low. Avoid bleach and fabric softeners. Wash dark colors separately and line dry for longevity. For set-in stains, spot treat immediately.

No, their collection includes much more, like tees, hoodies, jackets, dresses, shorts and accessories! Their commitment to quality applies across all categories.

Their inclusive sizing runs from XS to 4XL in bottoms and tops. Consult the size chart to find your ideal fit. If between sizes, consider sizing up.

Their innovative denim bounces back! The 4-way stretch fabric keeps its shape while allowing comfortable movement. No sagging or bagging.

Their clothes are designed for a relaxed yet tailored fit. If between sizes or wanting a looser fit, consider sizing up. Review their fit guide for more details.

Yes! Enjoy free standard shipping on all U.S. orders. Returns and exchanges are also free within 30 days of delivery.

Their jeans and apparel are ethically manufactured in factories that meet rigorous standards for fair labor practices.

Not currently, but select styles are available online through various retailers. Expanded retail presence coming soon!

Most made-to-order pieces ship within 3-5 business days. In stock items ship within 1-2 days. Delivery takes 2-7 days. Expedited shipping available.