Helix® was founded in 2021 with a simple mission – to make high-quality, comfortable jeans and apparel accessible to everyone. Our founders recognized that most major clothing brands charged extremely high prices for basic items like jeans, shirts, and hoodies. They believed style and quality clothing is a right, not a luxury.
So they set out to create an affordable clothing line without sacrificing design or durability. After months of research, design, and testing, Helix® was born.
Our Story
The Helix® journey began when our founders struggled to find well-fitting, long-lasting jeans that didn’t break the bank. Most budget jeans lacked shape and structure, while designer brands came with astronomical price tags. There had to be a better way.
So they enlisted the help of expert denim craftsmen, designers, and textile engineers. Together, they developed innovative techniques to produce jeans and apparel with exceptional quality and comfort, all at a reasonable cost.
Next came the naming process. Our founders wanted a name that represented the brand’s values of accessibility, versatility and resilience. Just like the helix shape – found throughout nature in DNA, spiral galaxies, seashells and more – Helix® clothing shapes to each unique body for timeless style and enduring performance.
In 2021, the first Helix® products – our signature 4-way stretch skinny jeans – launched online to rave reviews. Customers loved the perfect stretch fabric, tapered silhouette, and range of sizes. And all for a fraction of competitor prices.
Since then, we’ve expanded into a full line of apparel while staying true to our founding values. Helix® jeans, shirts, hoodies, and accessories are meticulously designed for function, comfort and style. We use innovative techniques and premium materials without inflated markups. And our versatile clothes shape to fit bodies of all shapes and sizes.
Helix® has come a long way since our humble skinny jean launch. But our commitment to quality, accessibility and inclusivity remains stronger than ever.
Our Values
Everything we do at Helix® stems from our core values:
Quality
Our clothes are designed to last. We use premium denim and fabrics, reinforced stitching, durable hardware and more. You can feel the quality in every item.
Comfort
A second skin feel matters most. Our jeans and apparel move with your body using innovative stretch fabrics and tailoring.
Accessibility
High style doesn’t have to be high priced. Our direct-to-consumer model allows lower markup.
Inclusivity
We embrace the diversity of our customers. Our size range and styling truly suit every body.
Sustainability
We aim to reduce textile waste and use responsible methods. Our commitment to people and the planet drives us.
Our Commitment to You
Since day one, our customers have been at the heart of Helix®. We strive to serve you in every way we can:
Products You’ll Love
Our talented team pours their energy into creating our unique clothing designed for daily life. We promise quality and comfort you can feel good about.
Prices You’ll Appreciate
By selling directly to you online, we avoid middlemen markups and extra costs. Our prices reflect our efficient process so you get great value.
Size Range You’ll Fit Into
We know finding the right size can be frustrating. Our jeans and apparel come in an inclusive range of standard and plus sizes to suit you best.
Styles You’ll Want to Wear Every Day
Our versatile, trend-right clothes and accessories will become your new favorites. We release exciting new arrivals all year long.
Support You Can Count On
We’re eager to assist you with orders, returns, questions and more. Our customer care team is available 7 days a week to help!
Meet Our Founders
Helix® was founded by a team united by a shared vision:
Jane Smith, CEO
With 15+ years in retail apparel, Jane oversees design, production, and daily operations. Her leadership ensures efficiency, quality, and excellent value in every item.
James Lee, Head of Product Development
James brings deep expertise in textiles and manufacturing. He leads our product team to source innovative fabrics and create comfortable, durable apparel you’ll reach for every day.
Eva Chen, Lead Designer
Our trend-spotting designer Eva and her team craft stylish pieces inspired by vintage workwear and modern minimalism. The perfect fit and feel make getting dressed effortless.
Alex Davis, Marketing Director
Alex keeps our brand and mission growing through strategic campaigns and content creation. He ensures the Helix® spirit stays consistent across our website, stores, ads and more.
Our Future
We’re thrilled with Helix®‘s growth and the community we’re building. But our work is far from done.
We will continue expanding our size range and adding new styles to suit every body. Our designers are dedicated to using more sustainable materials and processes. And we plan to open several brick-and-mortar stores so more customers can experience Helix® clothes firsthand.
Most importantly, we’ll keep listening to your feedback. Our community inspires us to push boundaries and make Helix® the best it can be.
On behalf of the entire team, thank you for your support. We can’t wait to see where this helix journey takes us next!
